Oftentimes, when we catch a whiff of something, we are immediately transported to a time and place that we associate the scent with. Cookies baking in the oven may remind us of our childhood home when our mothers would make cookies. Perhaps lavenders could be a memory of you running in fields as a kid. These memories will then trigger emotions in us, whether laughter or tears. Indeed, fragrances have greater control of our emotions. More than we notice, we find ourselves looking for scents as they hold precious memories to us. Fragrances and Our Responses Aside from memories, fragrances...

Have you noticed that whenever you wear your favorite perfume at the start of your day, it eventually fades by lunchtime? Well, the problem may not be the perfume itself, but how you apply it. By considering the best practices of wearing perfume, you can make your favorite fragrance last longer.  Here are ten fragrance hacks that can ultimately help you make your perfume’s scent last longer and help solve your problem. Spray It Right after Taking a Bath If you want to keep your body smelling great, a helpful way to do this is by spraying yourself with perfume...

Do you want to smell amazing all day, but you find that the scent disappears before lunch comes around? Don’t worry, because you are not the only one. Many people would dab on their favorite Alexandria cologne in the morning but would have to reapply it at some point within the day. There are two main reasons for this: the perfume they are using and the manner of application. Know Your Fragrance Fragrances are made from alcohol, oil, and perfume. The alcohol to fragrance oil proportion is known as concentrations. There are three general fragrance concentrations available in today’s market:...

Is there a difference between cheap and expensive perfume? The short answer is yes. Some affordable perfumes feel expensive on your skin, while other expensive ones seem too overpriced. Here are some tips for telling the difference between the two to help you sort through the potential difference in price for different perfumes. Expensive Perfumes Have Complex Smells The most apparent difference between cheap and expensive perfumes is that they smell differently. Higher-end perfumes are more costly because they have a more complex smell. Cheap perfumes have a similar smell to affordable cologne. They smell good, but nothing about their...